Our Story

We’re Pure Pet joy. - A company built
for pet owners, by pet owners..

We provide the best for our best friends… to help give them the richest, healthiest life possible through the power of scientific nutrition, constant love, care, and endless belly rubs.


Welcome to Pure Pet Joy, a family-owned business where we understand the special bond between pet owners and their furry friends. As pet owners ourselves, we know the joy and love that our pets bring to our lives. My wife, two kids and I have 2 rescued puppies who are now an integral part of our family and we want to help others strengthen their bond with their pets too.

We carefully select and test every item in our inventory to ensure that it meets our high standards. From durable leashes to cozy beds, we have everything your pet needs to live their happy, healthy life.

As a pet-focused business, we believe in giving back to the animal community. That's why a portion of our profits goes towards supporting animal shelters and rescue organizations. At Pure Pet Joy, we're more than just a business. We're a community of pet lovers who want to make a difference in the lives of pets and their owners. We're committed to providing you with the best products and customer service, and we can't wait to help you and your pet live your best life.

Welcome to the Pure Pet Joy Family!

Cofounder of Pure Pet Joy.

Our Community

Becoming a PetLab Co. customer means being a part of our incredible community.

From our thousands of subscribers, our online community, and in-house experts - we all share one thing in common...we love our pets and want the best for them.



happy dogs & counting


community members


5 Star reviews

Our Values

Improving The Lives Of Pets

Here at PetLab Co, we are driven singularly by one very important goal: to improve the lives of all pets. Period, From providing attracting toys that help your dog's be more active.

Our Commitment To Quality

If a toy, leash, or bed is not top-quality, then it won't make it into any of our products! Our dedicated team ensure the research into each aupplement is extensive and never-ending, so ou can have confidence in all of our products.

Building Loving Communities

Building loving, thriving, and active communities around the love of dogs, cats, and all pets (no matter their size or shape), is especially important to all of us here at PurePetJoy. We are so proud to have thriving communities around the globe; digitally and physically.

Backed By Customer Review

"PuerPetJoy. provides a variety of toys that I trust for best quality!"

Shawna Huston, DVM, Top Customer to PurePetJoy.